Besign Foundry has meticulously redesigned the brand font BOX, reinventing the future of geometric typography.

Besign Foundry proudly announces the remaking of the brand's core font, BOX. This font, with its simple and futuristic design language, revitalizes the brand image. The BOX font not only achieves a qualitative leap in readability but also supports variable font technology, further expanding designers' freedom and flexibility in typography.

BOX Font: Origin and Transformation

The BOX font was initially designed by Barry Shawn, the founder of Besign Design Lab, during the 2022 pandemic, as one of the core visual elements of his personal and the Besign brand identity. At its inception, BOX was a work exploring future visual language. Barry Shawn considered the font's variability at the early design stage, hoping it could adapt to different design scenarios in the future. This font has not only become the brand identity of Besign Design Lab but has also been applied in multiple designs, becoming an indispensable part of the lab's visual system.

This remake is based on the continuous pursuit of minimalistic futurism design philosophy by Besign Foundry. With the evolution of design trends and further explorations in typography, the BOX font has evolved to be more modern and adaptable. The new BOX font retains its original geometric design style but has undergone detailed adjustments in the structure of letter forms. It significantly enhances readability compared to the 2022 version while maintaining the simple and fluid geometric style of the initial BOX font.

Supporting Variable Fonts: Creating New Design Possibilities

The new version of the BOX font fully supports Variable Fonts technology, a major highlight of this remake. In addition to the weight axis, the remade BOX also adds a width axis option, allowing designers to flexibly adjust the thickness and width of the font based on needs, meeting diverse demands from headline design to body text typography. This versatility makes the BOX font perform seamlessly in different scenarios.

Enhanced Readability: Better Adapting to Daily and Professional Needs

During the design process, Barry Shawn deeply optimized readability. The new BOX font maintains a clear and consistent visual effect whether applied in small-text body copy or large-text headline design. This optimization not only improves the performance of the BOX font in everyday use but also better adapts to the needs of information-dense layouts, such as data visualization and user interface design.

The Significance of Remake: Visual Language for the Future

Barry Shawn stated about this remake, "BOX is not only the iconic symbol of the Besign Design Lab but also an exploration of future visual language. With the deepening of digital experiences, we hope that through this upgrade, it can not only meet the need for simplicity in visuals but also empower designers with more freedom through technological innovation, breaking the boundaries of design."

Besign Foundry is committed to providing high-quality, forward-looking font and logo design for the global design community and continually injecting fresh creative vitality into design.